Fresh research has revealed a stark post-Christmas reality for many British families, with more than a third now concerned their elderly relatives may require additional support after spotting worrying changes during the festive period.
The Festive 'Red Flags' That Spark Concern
The study, conducted by care technology firm Person Centred Software, found the holiday break highlighted a series of alarming signs. The most common red flag was confusion and memory problems, noticed by 41% of respondents. This was closely followed by changes in mood and behaviour (40%) and increased frailty or mobility issues (39%).
Despite these clear signals, the research uncovered a significant communication gap. A substantial 64% of people delay discussing the need for more help with their older family members. The reasons for this hesitation are deeply emotional, including a fear of causing worry or upset and uncertainty about how to broach the sensitive subject.
Overcoming the Fear and Outdated Perceptions
Negative media portrayals were also identified as a major barrier. Many TV dramas and news reports depicting care homes as places of poor quality and neglect have shaped public opinion. Consequently, 41% of those surveyed believe care homes are the same or worse than they were 10 to 15 years ago, despite 56% admitting they haven't visited one in the past two years.
This combination of fear, denial, and misinformation often leads to conversations only happening at a point of crisis. The research shows 45% of families make a care decision after a sudden deterioration in health or a hospital admission, when options are limited and stress is high.
Jemma Robinson, a former registered care home manager and Chief Operating Officer at Person Centred Software, advocates for earlier discussion. "We believe that January is an ideal time to have a conversation about care, particularly if changes are noticed over Christmas," she said. "Far better to have the conversation straight away than wait for a crisis."
Modern Care and the Path to Peace of Mind
Robinson emphasised how technology is transforming the sector, arguing that many fears are based on outdated perceptions. "Digitisation has truly transformed the care sector... Person Centred Software technology lets homes deliver care in smarter, more personalised ways," she explained. This includes tailored care plans, accurate medication management, and improved communication with families.
The research pinpointed the top concerns preventing these vital talks:
- Quality of care and attention (54%)
- Cost and affordability (53%)
- Fear their loved one would feel abandoned (51%)
- Worries about loss of independence or dignity (45%)
Marina Glaves, a registered carer and manager at Pearlcare homes, often encounters families expecting the worst. "Families arrive with the idea that care homes are like old workhouses - restrictive places where residents have all decisions made for them," she noted. "The modern care home is quite the opposite: lively, bustling places full of joy where people thrive."
She shared an anecdote of a resident whose sister was initially devastated by his move. "Four years on, she tells us: 'Why did I put myself through that stress when he's so happy now?'"
To assist families in navigating this difficult dialogue, Person Centred Software has compiled practical advice and tips on how to start 'That Care Home Conversation', urging people not to wait until a crisis forces their hand.
