In a powerful move that tackles plastic pollution head-on, Leicester City Football Club has announced a groundbreaking partnership with ethical water brand One Water. This landmark deal will see the complete removal of single-use plastic water bottles from the King Power Stadium, making the Foxes a pioneering force for environmental sustainability in the Premier League.
The multi-year agreement designates One Water as the club's official water partner. Fans can expect a drastic change on match days, with all plastic bottles being replaced by canned and carton-based water products supplied by the eco-conscious brand.
More Than Just Hydration: A Commitment to Global Change
This partnership transcends a simple supplier change. A significant portion of the proceeds from every One Water product sold at the stadium will be donated to the One Foundation. This organisation is dedicated to funding sustainable clean water projects in some of the world's most impoverished communities, turning every purchase into an act of global charity.
Susan Smith, Head of Partnerships at Leicester City, emphasised the club's ambition: "This is a partnership we are incredibly proud of. It aligns perfectly with our wider sustainability goals and allows our supporters to make a positive choice. Together, we can significantly reduce our environmental footprint while supporting vital humanitarian work."
Joining a Growing Green Movement in Football
Leicester City is now at the forefront of a growing environmental movement within UK football. Other clubs have taken steps like introducing reusable cups for alcoholic beverages, but the Foxes' complete elimination of single-use plastic water bottles sets a new, higher standard for stadium operations.
This initiative is a clear win-win. It not only drastically cuts down on plastic waste but also engages the club's vast fanbase in a simple yet effective way to contribute to a cleaner planet and help those in need. It sets a powerful example for other clubs and organisations to follow, proving that commercial partnerships can be a force for good.
