Cheryl is the new face of Nivea's Cellular Epigenetics Age Rewind Eye Serum with Epicelline, a product said to make lines 'less noticeable'. The serum is available on Amazon for £24.99.
How the serum works
The Cellular Age Rewind Eye Serum combines two technologies to deliver immediate and long-term results. Its cryo technology is said to 'instantly cool skin around the eye area by three degrees', providing instant depuffing and firming of the eye contour for a 'more lifted, refreshed appearance'.
The ingredient epicelline works to rewind skin age, encouraging ageing skin cells to behave more like younger cells and reducing the appearance of existing signs of skin ageing. Skin ages faster when exposed to the sun, stress and lack of sleep, but epicelline is scientifically proven to reactivate skin cells' youth functions, with visible results expected within two weeks.
Complementary products and alternatives
The eye serum works alongside the Cellular Epigenetics Age Rewind Face Serum with Epicelline, launched last year and available on Amazon for £17.48 with a 4.3 star rating.
For comparison, Charlotte Tilbury's Cryo-Recovery Eye Serum costs £47 and features an 'expertly moulded cooling metal applicator' that fits into the eye contour. Boots sells the Beauty of Joseon Revive Eye Serum: Ginseng and Retinal for £15, said to provide nutrients and hydration, 'helping to improve wrinkles around the eyes'.
Shopper reviews
The Cellular Age Rewind Eye Serum already boasts a 4.5 average star rating on Amazon, where it is listed as an 'Amazon Choice' product. One shopper, who has used Nivea products for nearly 30 years, said: "I tend to get dark circles and morning puffiness around my eyes, but I’m usually quite skeptical about eye creams or oils because so many promises on the bottle don't pan out. However, given my long history with Nivea, I decided to give this Cellular Epigenetics serum a shot."
The shopper added: "The dropper applicator works well for me. It keeps things hygienic and makes it effortless to dispense a single tiny drop for each eye without wasting any product. The serum itself absorbs quickly into the skin and doesn't migrate into the eyes or feel heavy. I checked the mirror after a couple of days, my under eye area looked noticeably less puffy, which sold me on it."
Another customer, Aidyl, commented: "I do not usually get products at this price, especially for such a small amount, but this does feel like a premium product. I have been using it for about a week, morning and evening, and so far it has been refreshing and comfortable to apply. The texture is smooth and spreads easily, and a little goes a long way, especially around the eye area."
A third reviewer, Laura, posted: "I’ve been using this eye treatment for a week now, and it delivers visible results. The cooling sensation hits instantly it drops the skin temperature by about three degrees, which feels refreshing and helps reduce puffiness right away. It’s the kind of effect you notice. I started to see a real difference in the fine lines around my eyes. The formula claims wrinkle volume reduction for most women, and I can see why. My eye area looked smoother, more rested, and definitely less creased, tightened and refreshed from within."
However, Jo wrote: "Due to being in my 40s I take skincare very seriously now and any help towards reduced fine lines is welcome! I have been using this serum twice a day every day since purchased, however I haven’t noticed any difference since using it, it does give the eye area a cooling effect when absorbed into skin and I haven’t had a reaction due to having sensitive skin, however I don’t find it incredibly moisturising so I couldn’t use as a base before make-up unless I put a moisturiser on also. Sadly not for me hence the three stars!"
Another customer added: "I've been pleasantly surprised by this eye serum. The lightweight formula absorbs quickly without feeling sticky or greasy, making it perfect for both morning and evening use. It has a lovely cooling sensation when applied, which helps tired, puffy eyes feel instantly refreshed. After using it consistently, the skin around my eyes feels smoother, better hydrated and looks brighter, with fine lines appearing less noticeable."
Only a tiny drop is needed for both eyes, so the bottle should last a while, and it layers well under moisturiser and makeup.
