Our cleaning cabinets often contain toxic chemicals and single-use plastics, harming the planet. Environmental journalist Anna Turns explains that many ingredients don't degrade easily, accumulating in wildlife and disrupting hormones. The Marine Conservation Society's Francesca Ginley advises using less product overall.
Common culprits include bleach, synthetic fragrances, VOCs, and phosphates. Turns argues that safer alternatives are just as effective, noting bleach is toxic to aquatic life and unnecessary for everyday cleaning. Non-toxic ingredients can work well, but choosing products requires caution against greenwashing.
Spruce's multi-purpose cleaner uses plant-derived agents without synthetic fragrances or harmful chemicals. It comes as a dry sachet to mix with water in an aluminium bottle, removing coffee stains without residue. The floral scent comes from organic geranium oil. Sachets are compostable, and aluminium is recyclable. The starter kit costs £8, with refills under £3 via subscription.
Purdy & Figg offers concentrated formulas diluted in water using a glass bottle. Made in the UK with 100% natural ingredients, they avoid chlorine bleach and phthalates. The bathroom cleaner effectively cuts limescale and removes water marks, though it struggles with stubborn stains. The lemongrass and lime scent is refreshing. A starter kit costs £43, or £15 via subscription, but quality packaging and scent justify the price.
Naked Paper's unbleached kitchen roll skips the bleaching step, which is unnecessary for performance. In testing, it held up well, offering a simple eco-friendly swap.



