The UK government has confirmed that a ban on selling high-caffeine energy drinks to children under 16 will come into force across England in April 2027. The measure applies to all shops, vending machines, and online retailers, targeting drinks containing more than 150mg of caffeine per litre.
Health Concerns Drive the Ban
Public Health Minister Sharon Hodgson stated: "High-caffeine energy drinks have no place in children's hands. We know thousands of kids in England consume them daily but the evidence is clear that this can cause anxiety, affect their sleep and concentration and can have a detrimental impact on their education." Data indicates that approximately 100,000 children consume at least one high-caffeine energy drink every day, with higher consumption rates in deprived areas.
Enforcement and Penalties
Retailers are responsible for ensuring compliance, and local authorities will enforce the ban. Businesses found violating the law could face fines of up to £2,500. The ban does not affect lower-caffeine drinks such as tea or coffee.
Part of Broader Health Initiatives
Education Minister Olivia Bailey said: "This ban will protect children from high-caffeine energy drinks that undermine their health and focus in the classroom, so they can make the most of all the exciting opportunities ahead of them." The measure is part of wider government efforts to combat childhood obesity, including extending the Soft Drinks Industry Levy, introducing supervised toothbrushing for 3-to-5-year-olds, and banning junk food advertising on TV before 9pm and online at all times.
