The Tatcha Dewy Skin Cream, a plumping moisturiser endorsed by former Love Island star and Maebe founder Molly-Mae Hague, is being hailed by women over 50 as a 'youth potion' that makes wrinkles vanish. The cream has garnered a 4.8 out of five-star rating from over 7,000 reviews on Tatcha's website, with many mature shoppers reporting dramatic improvements in their skin.
What Makes the Tatcha Dewy Skin Cream So Popular?
The cream features a rich, hydrating formula that includes antioxidant-packed Japanese purple rice, designed to deliver a dewy, healthy glow. Tatcha markets it as a 'healthy aging' product that plumps and hydrates the skin. In a bio-instrumentation study of 30 panellists, the brand claims a 225% boost in moisturisation immediately after application. The formula also improves barrier function to seal in moisture, reduces fine lines, and provides antioxidant protection against premature ageing.
Prices start at £26 for a 15ml travel size, £69 for 50ml, and £97 for a 75ml 'value' tub. The cream is also available through affiliate links, with commissions generated from sales.
Mature Shoppers Rave About the 'Youth Potion'
One shopper described it as 'the most incredible moisturiser to have ever been created, my skin feels rejuvenated!' Another called it a 'fountain of youth,' noting a 98% improvement in skin after two to three weeks of use. A third reviewer said, 'I fell in love with Tatcha dewy skin cream. It feels luxuriously creamy, and makes me feel elegant and youthful.'
A 74-year-old customer wrote: 'I have tried hundreds of creams over my 74 years and after 3 days a very noticeable difference. Skin looks plumped and soft and some of the wrinkles have gone, worth every penny - believe me.' Another user, aged 47, switched from Biotherm and Clarins, saying the cream 'does wonders to my skin! My face is so much more refreshed, yes and smoother (maybe even less wrinkles?).'
Molly-Mae Hague's Endorsement
Molly-Mae Hague featured the cream on her Instagram with the caption 'A fresh-faced Thursday,' showcasing her glowy skin. One mature shopper said they discovered the product through her: 'I am not a young girl and have always had a strict skin care routine. I stick with the same products, however, this was presented to me via Molly Mae. It is the nicest moisturiser I have used in 50 years.'
Alternatives and Considerations
For those seeking plumping alternatives, ESPA offers its Regenerating Phyto-Collagen Plumping Cream, reduced from £87 to £60.90, described as 'age-defying.' The Glow Recipe Plum Plump Hyaluronic Cream 50ml is available for £36 at Cult Beauty, featuring a featherlight whipped gel texture. One Tatcha reviewer noted a minor concern: 'I wish they offered a fragrance free range.'
