Aldi Scotland is offering one lucky couple a unique wedding photo shoot inside one of its Scottish stores. The budget supermarket will grant exclusive after-hours access to the aisles for a full newlywed photo session, capturing the couple's love story in an everyday setting.
Partnership with Scottish Photographer
The campaign, designed to celebrate everyday moments of love, is in partnership with Scottish photographer Conor McEwan, who has captured hundreds of couples on their wedding day. The initiative taps into a growing trend among modern couples who prefer relaxed, documentary-style photography over traditional, highly curated wedding settings.
Photographer Conor McEwan said: “Increasingly, everyday locations, from fast food restaurants to petrol stations, are becoming the unexpected backdrops for authentic love stories, reflecting a shift towards humour and individuality. While grand gestures and once-in-a-lifetime celebrations have their place, true love is found in the everyday moments. It’s the smiles you share while running errands, and the memories you make over a simple dinner at home. There is something genuinely moving about a couple choosing a supermarket aisle over a stately home. The trolleys, the lighting, the Specialbuys displays in the background - it all tells a real story about how they actually live. That is what great wedding photography should do.”
How to Apply
Aldi is opening applications for its in-store wedding photoshoot from July 6 until August 10, in line with the peak summer wedding season. To enter, couples simply need to share their favourite moment of everyday love in a maximum 200-word statement to scottishcompetition@aldi.co.uk along with the name of their local Aldi store.
The winning couple will then receive exclusive after-hours access to a selected Aldi store in Scotland, transformed into a one-of-a-kind wedding photoshoot location, creating a truly unique backdrop to capture their love story.
Aldi's Vision for Authentic Love
Tom Brearey, Regional Managing Director at Aldi Scotland, said: “Not every love story needs Adam Sandler to officiate their wedding. Some of the most authentic moments happen during the weekly shop, whether it’s picking out the ingredients for the weekday dinner, choosing a bottle of wine to enjoy together, or even squabbling over who drives the trolley. Our stores are part of people’s everyday lives, and we wanted to give couples the chance to bring this story to life on their wedding day. It is our wedding gift to our shoppers – a fun, real and authentic way to celebrate love in a uniquely Aldi way.”
