A survey of 2,000 Brits has revealed that clean sheets, tidy homes and 'proper' pans are among the unexpected things that millennials find attractive. A freshly made bed with clean bedding clinched the top spot with 34%, followed by a tidy home at 29%, while a quarter (23%) found a spotless kitchen a turn-on, the Lakeland study found.
What else made the list?
Of the 2,000 Brits quizzed, a well-stocked fridge was high up on the list, along with organised drawers and kitchens, proper pan sets, matching storage containers and homemade barista-style coffee.
The study also revealed that Brits start to find home organisation exciting at the age of 34. This is perhaps as people become more aware of what they like, have a bit more money and more of a routine compared to their twenties.
Staying in beats going out
The survey also found that 44% of Brits confessed they preferred the idea of staying in to heading out for dinner and drinks. Two-fifths (41%) said staying in feels more exciting now than it did five years ago, with one in three (29%) of millennials getting immense satisfaction out of cooking a meal from scratch.
There is a difference in money spent on the home too, with 25-34-year-olds spending an average of £68.81 a month on homeware and products for the home. Hot on their heels are 18-24-year-olds forking out £59.84 a month, while over-65s keep a tighter budget of £14.26.
Lakeland's new collection
The research comes as Lakeland launches its new Autumn/Winter collection along with its 'Spend Smarter' campaign, featuring quality homeware at great prices.
Matt Elliott, head of marketing at Lakeland, said: "It's interesting to see millennials embracing so many of the things we might traditionally associate with getting older.
"There seems to be a real shift in what we consider a good time with staying in, cooking something nice and enjoying our homes increasingly competing with the appeal of going out.
"An organised kitchen, a good set of pans or a new appliance might not sound particularly exciting, but they're practical things people use regularly and increasingly appreciate investing in.
"They can make great gifts too, particularly when they're quality items someone will use for years but may not necessarily buy for themselves.
"As we spend more time at home it makes sense that we're putting more thought into the things that make that time easier and more enjoyable."
The top 10 things Brits find unexpectedly attractive include a freshly made bed with clean bedding, a tidy home, someone cooking a meal from scratch, a spotless kitchen, a well-stocked fridge, freshly baked bread, a tidy or well-organised fridge, a perfectly organised drawer, an organised kitchen cupboard and a homemade barista-style frothy coffee.
