Emma Hayes appeared to aim a subtle dig at those focusing on the ITV studio setup as she returned to present her controversial 'kitchen' tactical analysis segment during the World Cup. The television channel faced criticism from viewers who compared her chalkboard and worktop setup to a kitchen.
Backlash Over Studio Setup
The former Chelsea women's manager's setup was branded 'shameful' by some, with critics claiming it resembled a kitchen. Hayes, widely regarded as one of ITV's best pundits at the tournament, found herself at the center of a sexism storm.
During her analysis of England's opening win over Croatia, Hayes delivered her tactical breakdown from a 'kitchen-style' set using a blackboard and chalk, while ITV's male pundits presented from the main studio.
Return of the Segment
Following the backlash, Hayes was absent from the controversial set during Canada's thumping win over Qatar. However, the segment returned for Brazil's match with Haiti, with a slight modification: she used magnets to demonstrate formations and movements instead of chalk.
As she began her analysis, Hayes appeared to make a pointed remark about the criticism. She said: 'Let's focus on the first half in particular' before turning back, staring into the camera, and adding: 'I know that's a challenge for some of us at home.'
Tactical Breakdown
She then proceeded to explain how Newcastle United midfielder Bruno Guimaraes has been luring Haiti's five-man back-line out of position to create space for players like Matheus Cunha and Vinicius Jr.
This is a developing story. More updates will follow as they become available.
