This Morning viewers have voiced strong criticism of presenter Alison Hammond's 'infuriating' habit of shouting during the show, with complaints flooding social media within seconds of her Friday appearance. Alison, 51, co-hosted with Dermot O'Leary on March 13, introducing the day's segments, but viewers quickly took to X, formerly Twitter, to express their annoyance.
Viewers React to Alison Hammond's Presenting Style
One viewer wrote: 'FFS why is Alison Hammond f**king shouting,' while another added: 'Oh God.. it's Friday and these too! After GMB this is to much NOISE!' A third viewer demanded: 'STFU already!' and a fourth commented: 'Wondered why my house was shaking even though I’m 300 miles away.' This backlash follows previous criticism of other This Morning segments that viewers found uncomfortable or inappropriate.
Cat Deeley's Controversial Segments
Earlier in March, This Morning fans were left asking 'what fresh hell is this' when Cat Deeley, 49, shook her behind in co-host Ben Shephard's direction during a World Book Day segment with MC Grammar. The educational rapper, real name Jacob Mitchell, appeared on the show to encourage children's reading through music, having recently broken a Guinness World Record for getting 859 school children rapping in 30 minutes.
During the segment, MC Grammar involved Ben Shephard, 51, and Cat Deeley in rapping 'Each Peach Pear Plum' by Janet and Allan Ahlberg. Cat was seen waving her hands in the air before standing up from the sofa and appearing to twerk toward Ben, who laughed in response. However, viewers at home failed to see the humour, with one writing: 'What fresh hell is this?!' and another stating: 'Oh no, this is awful.'
A third viewer commented: 'To new viewers... No, you are not hallucinating. This is perfectly normal for this s**t show,' while a fourth simply wrote: 'Dies from cringe.' Other reactions included: 'Please Cat, no,' and 'OMG, that was horrendous. Can this show get any worse?'
Previous Controversial Comments
This incident follows another controversial moment when Cat Deeley paid what viewers called a 'creepy' compliment to co-host Tom Swarbrick. During a segment discussing Harry Styles' BRIT Awards outfit, Tom modelled a similar look, prompting Cat to remark: 'It does make him look a bit sixth form... which is strangely attractive, in a weird way.'
Viewers quickly reacted on social media, with one writing: 'Oh dear Cat, that comment it going to haunt you.' Another added: 'If a male had made that comment about sixth formers there would be hell on This Morning.' A third viewer noted: 'I thought that too. She did back it up by saying it reminds her of being a teenager. Thank god Ben didn’t say it.'
Technical Mishaps and Presenter Absences
Cat Deeley's return to the show on March 2 after a mysterious absence last week was marked by a technical mishap when she admitted to sitting on and breaking an iPad before the live broadcast. Ben Shephard revealed: 'She's back and you know what she's already done?' to which Cat explained she had 'wrecked' the device while putting on her shoes, joking that she had 'blown the budget' with her 'butt.'
During Cat's absence, guest presenters including Angela Scanlon and Alison Hammond filled in, sparking mixed reactions from viewers. Some questioned Cat's whereabouts, with one writing: 'Where's Cat?' while others criticised Angela Scanlon's presenting style. However, some viewers defended Angela, with one commenting: 'Angela Scanlon is a total breath of fresh air on This Morning today!' and another adding: 'Angela is great, natural, down to earth.'
Previous On-Air Compliments
In another memorable moment, Cat Deeley was left blushing when co-star Clodagh McKenna complimented her bottom live on air during a cooking segment. Discussing pork cheeks for a carbonara recipe, Clodagh joked: 'Is it the cheek or the bottom? A cheeky bottom. I did mention earlier and I'm not sure I can mention this on TV but I did say earlier how good Cat's bottom is looking in these jeans.'
Clodagh added: 'I said she's got to wear these jeans every day on the show, viewership will soar!' Cat responded by covering her behind and saying: 'Oh my God, thank you... You are very, very kind and I think I'm probably blushing a bit now.' The segment continued with light-hearted banter before returning to the cooking demonstration.
This Morning continues to air weekdays from 10am on ITV1 and ITVX, maintaining its position as one of Britain's most-watched daytime television programmes despite occasional viewer criticism of its presenters and segments.
