Good Morning Britain host Susanna Reid has addressed viewer criticism that the show's new studio is “cramped” after the programme moved to a new home at ITN headquarters in Central London. The flagship ITV breakfast show returned on Monday, January 5, with a brand new look, following a schedule shake-up announced in May 2025 that extended GMB by 30 minutes and cut Lorraine by half an hour.
The new, more intimate set means Reid and co-host Ed Balls are seated closer to guests, including Conservative leader Kemi Badenoch. Taking to X, Reid responded to reports about the smaller studio, writing: “@gmb studio = big headlines! More than happy to be closer to our brilliant guests…”
Viewers, however, were less impressed, with some criticising the set as “small” and “cheap”. One wrote: “ITV cuts showing in the new set. So small, looks cheap and people sitting on top of each other.” Another noted: “The problem with the smaller studio is when there are four people at the desk, everyone leans outwards… it looks like we are constantly looking at human leaning towers.”
The move to ITN headquarters is part of cost-cutting measures that have seen at least 220 jobs lost. The final show in the old studio was broadcast on New Year's Eve, with presenters and crew becoming tearful as the set was dismantled. Reid later paid tribute on Instagram to those who did not make the move, posting a carousel of photos and writing: “A fabulous gathering of the BEST team in television @gmb and a farewell to those off to new adventures…”
