Jonathan Ross has openly discussed the perceived rivalry between his long-running ITV chat show and the BBC's popular Graham Norton Show, offering insights into their differing guest lists and viewing figures. The veteran presenter, who has hosted his ITV programme since 2011, suggested that Norton tends to secure more high-profile Hollywood A-list guests because he maintains a more "conciliatory" relationship with major film studios.
Ross Defends His Show's Strength and Diversity
Despite this observation, Ross was quick to assert that his own show is not weaker in comparison. He emphasised that his programme boasts a diverse mix of guests from various fields, including British talent, comedians, musicians, and other entertainment figures. This variety, he argued, contributes to the show's unique appeal and robust health in the competitive late-night television landscape.
Viewing Figures and Historical Context
Ross acknowledged that Norton's show often achieves slightly higher overnight viewing figures, a point frequently highlighted in media comparisons. However, he countered this by stating that their catch-up and on-demand figures are comparable, indicating a strong and loyal audience for both programmes. This perspective underscores the evolving nature of television consumption, where live broadcasts are just one part of the overall viewership picture.
The history between the two hosts adds depth to this rivalry. Ross previously hosted a chat show on the BBC in the very time slot now occupied by Norton's programme. He moved to ITV in 2010, following the controversy involving Russell Brand and Andrew Sachs, which led to significant changes in his career trajectory. In contrast, The Graham Norton Show premiered on BBC Two in 2007 and later moved to BBC One, where it has continued to thrive, securing renewals that will keep it on air until at least 2028.
Industry Dynamics and Future Outlook
Ross's comments shed light on the subtle dynamics within the television industry, where relationships with studios and networks can influence guest bookings and perceived success. His assertion about Norton's compromises suggests a strategic approach to securing top-tier international stars, which may involve concessions or collaborative efforts with production companies. Meanwhile, Ross's focus on a broader, more eclectic guest list reflects a different programming philosophy, one that prioritises variety and domestic talent.
As both shows continue to attract audiences, this friendly rivalry highlights the diverse strategies employed by chat show hosts to maintain relevance and viewer engagement. With Norton's show set for long-term renewal and Ross's programme holding its ground, the landscape of British late-night television remains vibrant and competitive, offering viewers distinct choices based on guest preferences and presentation styles.
