Pete Wicks has sparked a dramatic rise in dog adoptions following the success of his TV series, Pete Wicks: For Dogs' Sake. Available on U since 2024, the programme offers an inside look at Britain's biggest dog rehoming charity. For the 37-year-old reality TV star, the series is a true passion project – and now, it seems his dedication is making a real difference.
Dogs Trust has revealed that the launch of series two prompted a 20% jump in dog adoptions and a 25% boost in donations, with staff also reporting increased footfall at their centres. Lisa Cooper, centre manager at Dogs Trust Basildon, who features in the series, said: 'Since the show launched, we've seen an increase in adoption applications and visitors at our centres. In fact, last month saw the highest number of adoption applications we have ever received in a single month, coinciding with the broadcast of series two.'
Fans of the show can look forward to a Christmas special, which will premiere on U and U&W on Monday, 8th December at 9pm. As an ambassador for Dogs Trust, Pete says he prefers dogs to people, praising their 'resilience and unconditional love.' Speaking at the Christmas Special premiere, Pete said: 'Rescue dogs often have an ability to love despite being treated terribly – that is such an emotional, yet wonderful thing. If more people could be like dogs, I think we'd live in a better world.'
Last week, Pete released a special instalment of his podcast, Man Made, for Men's Mental Health Month featuring Prime Minister Sir Keir Starmer as a guest. During the episode, they explored the heartbreaking loss of the Prime Minister's brother, Nick, whilst Pete opened up about how his dogs have supported him through his own mental health struggles. He said: 'The only time I feel truly safe is around my dogs, they are a calming influence. It's scientifically proven that the dopamine hit from being around animals, specifically dogs, is calming.'
Whilst the programme remains a massive success for Dogs Trust, the charity's requirements have never been greater. This year, over 40,000 enquiries have been received from owners no longer able to care for their pets. The kennels are anticipated to be at capacity throughout Christmas, with numerous dogs placed in foster homes. Pete urged: 'If you are prepared to give love, safety and everything a dog needs then get one – but if you think you're not able to do it, then don't.'
