ITV has confirmed that Lorraine Kelly's weekday morning show will be reduced from one hour to 30 minutes, running only 30 weeks a year. The change is part of a broader daytime restructuring that has sparked concerns over potential job losses.
TV expert Lynn Carratt told The Mirror that the move reflects shifting viewer habits and ITV's evolving priorities rather than a decline in Lorraine's popularity. 'I don't think the Lorraine show is a flop,' she said. 'It's been on air for 15 years and shows often become stale and need a revamp.'
Lorraine, 65, has presented her own show since 2010 and has been with ITV since 1988. Under the new schedule, she will present five days a week, ending regular appearances from stand-in presenters like Ranvir Singh and Christine Lampard.
The restructuring is expected to lead to around 220 staff redundancies across ITV's daytime teams. While on-screen talent may not face job losses, their roles will be scaled back, with likely implications for contracts and pay.
ITV's head of TV, Kevin Lygo, said: 'These changes allow us to reinvest across our programming and continue delivering the shows viewers love. I recognise that our plans will have an impact on staff off-screen in our Daytime production teams.'
The broadcaster is shifting focus to news-led formats like Good Morning Britain and ITV News, while reinvesting in drama programming as advertising revenue for daytime content declines.
