I'm A Celebrity... Get Me Out of Here! has recorded its lowest ever ratings since the show first aired 23 years ago. Tuesday's episode attracted just 4.5 million viewers, a drop of one million from the previous night and 1.5 million down on the last two years. The 32% audience share also marks a 20% decline since Sunday's launch.
Fans have voiced complaints about the 9pm start time, with many saying it is too late. One viewer on X (formerly Twitter) said: 'I said the same thing today. Half 8 would be perfect.' Another added: 'Thank you!! Been saying for years, it's too late. I watch the next day without ads.'
However, some viewers believe the real issue is the number of adverts. Suggestions have been made to move the show to the BBC to avoid commercial breaks. One fan wrote: 'If the show was on BBC it would be better than the constant breaks every 5 secs.'
This year's series features musician Aitch, who has become the bookmakers' favourite to win, while Ruby Wax has also climbed the betting odds. The camp is set to be shaken up with the arrival of latecomers Vogue Williams and Tom Read Wilson.
Tom Read Wilson, known for Celebs Go Dating, admitted he is terrified but excited. He praised Aitch as a 'modern day Shakespeare' for his lyrical ability, saying: 'I love new coinings... he has got that in spades.'
