Good Morning Britain has moved to a new studio at ITN headquarters in central London as part of ITV's cost-cutting measures, but viewers have been quick to criticise the set as 'small', 'cheap' and 'cramped'. The programme, along with Lorraine, Loose Women and This Morning, relocated from the famous Television Centre in West London.
Fans took to social media to express their disappointment, with one writing: 'ITV cuts showing in the new set. So small, looks cheap and people sitting on top of each other.' Another commented: 'It looks really small and cramped and the London skyline behind where you sit looks like a very bad print.'
Presenter Susanna Reid responded to the criticism on X, formerly Twitter, saying: 'New studio = big headlines! More than happy to be closer to our brilliant guests…' She had earlier shared a selfie from the new studio on Instagram, captioned: 'GOOD MORNING BRITAIN! From our NEW studio.'
The smaller desk has meant presenters and guests are seated closer together, which some viewers found off-putting. One remarked: 'The problem with the smaller studio is when there are four people at the desk, everyone leans outwards when speaking to look directly at those around them.' Another questioned the camera work, asking: 'Have you replaced everyone in the gallery too? Awful camera angles.'
