Channel 4 is throwing the rulebook on festive timing out the frosty window, officially declaring that Christmas 2024 will commence on September 4th. The broadcaster has announced its ambitious 'Christmas Starts Now' event, a move that is sure to divide the nation into those eagerly embracing the early cheer and those decrying the premature jollity.
The channel will transform into a veritable winter wonderland, unveiling a bumper slate of over 25 new programmes, specials, and blockbuster movies designed to kickstart the holiday season a staggering four months before December 25th.
What's On the Festive Menu?
Viewers can expect a feast of content. The lineup promises a mix of returning favourites and exciting new formats, ensuring there's something for everyone, from reality TV fans to documentary enthusiasts and comedy lovers.
- Festive Reality & Factual: A brand-new Christmas Bake Off special and a seasonal edition of Four in a Bed are confirmed.
- Heartwarming Documentaries: The channel will air Christmas in Chernobyl and The Dog House: Christmas Special, guaranteed to pull on the heartstrings.
- Comedy & Entertainment: A Taskmaster Christmas special and a celebrity edition of The Great British Sewing Bee will provide the laughs.
- Prime-Time Movies: The schedule will be peppered with family-friendly films to bring everyone together on the sofa.
Why So Early?
Channel 4's bold strategy is a clear attempt to own the festive period from the very start, creating a major talking point and attracting viewers away from rival streaming services and broadcasters. By launching its campaign in early September, it aims to build momentum and capture the public's imagination long before the traditional Christmas TV trailers begin.
Whether you're ready to don your Christmas jumper with unbridled joy or want to groan at the sight of mince pies in the shops, one thing is certain: Channel 4 is determined to get the nation talking about Christmas long before the first leaf falls from the tree.
