The beloved children's show Bluey has become a global phenomenon, but behind the scenes, a financial dispute is brewing. Reports reveal that the BBC is raking in millions from Bluey merchandise, while the Australian Broadcasting Corporation (ABC), which co-created the series, receives no royalties.
How the BBC Benefits from Bluey
Despite being a joint production between the BBC and ABC, the British broadcaster holds exclusive merchandising rights outside Australia. This has allowed the BBC to profit significantly from toys, clothing, and other Bluey-branded products, while the ABC misses out on potential earnings.
Controversy Over Fair Compensation
Critics argue that the arrangement is unfair, given the ABC's pivotal role in developing the show. "It's outrageous that the BBC is making millions while the ABC gets nothing," said one industry insider. The disparity has sparked calls for a renegotiation of the licensing deal.
Why Bluey Is a Goldmine
Since its debut in 2018, Bluey has become one of the most-watched children's shows worldwide. Its popularity has translated into a booming merchandise market, with sales estimated in the hundreds of millions. The BBC's cut of these profits has raised eyebrows, especially as the ABC struggles with funding constraints.
What’s Next for the ABC?
With public pressure mounting, the ABC may push for a fairer share of the Bluey merchandise revenue. Meanwhile, fans of the show are left wondering whether the financial rift could impact future seasons.
