BBC presenter Gethin Jones has been issued a formal warning after repeatedly breaching the corporation's guidelines on commercial promotion. The 48-year-old, best known for hosting Morning Live, was spotted wearing watches from Clogau, a jewellery brand for which he serves as an ambassador, during numerous broadcasts.
BBC rules explicitly state that presenters 'must not appear on-air wearing clothing or using products or services which they have been contracted to promote.' A BBC Studios spokesperson confirmed: 'We have clear guidelines around presenters' commercial activities, and Gethin has been reminded of these.'
According to reports, Jones has worn Clogau timepieces on air more than 30 times in recent months, including a £550 model and a £420 variant. A source told The Mail on Sunday: 'It is completely unacceptable. Stars are blatantly flouting the rules. Clearly, there is not adequate monitoring.'
Jones, who has been a Clogau ambassador for over a decade, also promotes the brand on his Instagram account, which has nearly 200,000 followers. He is not the first BBC personality to face such action; earlier this year, gardener Monty Don was reminded of the guidelines after wearing a Barbour jacket featured in an advertising campaign while filming Gardeners' World.
