More than half of Britons have admitted to exaggerating, fabricating or downplaying their television viewing habits, according to new research. The study, commissioned by streaming platform U, found that 54% of UK adults have lied about what they watch, with over a quarter doing so to appear smarter or cooler.
The most common genres that people lie about enjoying include documentaries (20%), crime thrillers (15%), and historical biopics (13%). In private, however, many opt for dramas (17%) and comedies (12%). The research suggests that societal pressure plays a role, with 78% of respondents believing there is an expectation to like popular shows.
The survey also highlighted generational differences in viewing habits. Nearly nine in ten (87%) of Gen Z use subtitles while watching, compared to just 29% of Baby Boomers. Double-screening is also prevalent, with 80% of younger viewers scrolling on their phones while watching TV, versus 43% of older generations.
Nostalgia is a strong draw, with 87% of the nation enjoying watching familiar shows. More than a third (37%) prefer established classics over new programmes. Meanwhile, 38% admitted feeling overwhelmed by the sheer volume of choice available.
Steve North, Chief Content Officer of UKTV, commented: “TV has always been a reflection of who we are and this study shows the joy in being authentic about what we watch.” The research supports U's new campaign, 'Lose Yourself in What You Love', encouraging viewers to embrace their true preferences without shame.
