The launch of the Duchess of Sussex's highly anticipated lifestyle brand has taken an unexpected turn, with eagle-eyed royal watchers spotting remarkable similarities between her new Christmas collection and products long associated with King Charles's Highgrove estate.
Meghan's American Riviera Orchard venture has unveiled its festive offerings, featuring an array of jams, preserves and culinary delights that bear a striking resemblance to the organic products sold through the Highgrove brand, which supports the King's charitable foundation and his passion for sustainable farming.
A Royal Clash of Christmas Collections
The timing of this launch creates an intriguing dynamic within the royal family, presenting what some are calling an unintentional competition between the Sussexes and the monarchy. Both ranges feature artisanal food items with premium packaging, though they're marketed through very different channels and for distinct purposes.
King Charles has built his Highgrove brand over decades, with proceeds supporting his charitable work and environmental causes. The products reflect his lifelong commitment to organic farming and sustainability, becoming a staple for royal enthusiasts and supporters of his philanthropic efforts.
The Sussex Strategy Unveiled
Meghan's entry into the lifestyle market represents a significant business move for the California-based duchess. Her collection, while similar in product type, targets a different demographic and operates through direct-to-consumer channels rather than the traditional retail partnerships favoured by royal charities.
The similarities extend beyond just product categories to include presentation and marketing language, raising questions about brand differentiation in the crowded premium food market. Both collections emphasise quality, craftsmanship and artisanal production methods, though they originate from opposite sides of the Atlantic.
Market Reactions and Royal Implications
Industry observers note that while the product overlap is noticeable, the two brands serve different markets and purposes. However, the timing so close to the holiday season ensures comparisons will be inevitable, particularly given the ongoing public interest in relations between the Sussexes and the rest of the royal family.
The situation highlights the challenges faced by modern royals and former working royals in navigating commercial ventures while maintaining appropriate distance from activities that might be seen as competing with established royal charitable enterprises.
As Christmas approaches, both collections are expected to attract significant attention, though for different reasons. The King's products continue their tradition of supporting good causes, while the Duchess's offerings represent her latest entrepreneurial venture since stepping back from royal duties.
