BBC Radio 2 has suffered a significant blow, losing nearly half a million listeners since its recent weekday schedule overhaul. The latest figures from industry watchdog RAJAR reveal a sharp decline, sparking concerns over the station's strategy.
What’s Behind the Drop?
The broadcaster’s decision to replace veteran presenters with new voices appears to have backfired, alienating long-time fans. The departure of well-loved hosts and the introduction of unfamiliar formats may have contributed to the exodus.
Key Changes That Sparked Backlash
- Replacement of established presenters with younger talent
- Shifts in music programming, moving away from classic hits
- Increased focus on digital-first content, leaving traditional listeners behind
Can Radio 2 Recover?
Industry experts suggest the station needs to strike a balance between attracting younger audiences and retaining its loyal listener base. Without swift action, the downward trend could continue, threatening Radio 2’s position as the UK’s most popular station.
The BBC has yet to comment on whether further changes are planned to address the decline.
