M&S fish fingers have emerged as the top choice in a taste test conducted by the Daily Record, scoring a perfect 5/5 and beating the popular brand Birdseye. The test aimed to determine whether supermarket own-brand fish fingers can match or exceed the quality of established brands like Birdseye, which scored 4/5. Asda and Tesco each received 3/5 and 4/5 respectively, while Sainsbury's languished at 2/5.
Test Methodology
All fish fingers were cooked in the oven at 200 degrees Celsius for 12-14 minutes to ensure a fair comparison. The test assessed taste, texture, and overall satisfaction, with an emphasis on whether cheaper alternatives could compete with premium options.
M&S: The Winner
M&S fish fingers, priced at £2.50, were praised for their strong flavour and chewy texture, making them feel like a substantial protein source. The batter was crispy yet thinner than some rivals, and the writer stated she would purchase them again without hesitation, despite the higher price. "It's worth the extra cost," she noted.
Birdseye: A Close Second
Birdseye fish fingers, at £2.10, were described as scrumptious, with a chewier texture and more flavour than many own-brand options. Their coating was crispier and less crumbly, resembling a traditional fish finger. However, the writer maintained that M&S still outperformed them, though Birdseye remained a dependable choice.
Asda: Adequate but Mild
Asda's fish fingers had a satisfyingly crispy and crumbly coating, but the overall taste was muted. The fish flavour was mild, and while the texture was melt-in-your-mouth, the writer felt they left you craving more. They scored 3/5.
Tesco: Good Value but Soggy
Tesco fish fingers, at a budget-friendly price, offered a creamy fish flavour and a melt-in-your-mouth texture with minimal chewiness. However, they were soggier than competitors, lacked crunch, and tended to fall apart and stick to the baking tray. They still earned a 4/5 for value and flavour.
Sainsbury's: The Disappointment
Sainsbury's fish fingers were the thinnest, with a high breadcrumb-to-fish ratio. They lacked both flavour and satisfying texture, neither melting in the mouth nor providing a pleasant chew. The writer suggested grilling might improve them, but at just 80p, she rated them 2/5.
Impact and Recommendations
The test shows that premium options like M&S can justify their higher cost with superior taste and texture, while budget choices like Tesco offer decent value. However, not all own-brand options are equal, as Sainsbury's proved disappointing. For those seeking a reliable fish finger, Birdseye remains a solid choice, but M&S is the new champion according to this taste test.
