Maura Higgins mingled with Winnie Harlow, Emily Ratajkowski, and Sarah Jessica Parker at the Primark party in New York City on Wednesday evening. The former Love Island star, 35, has found a new audience in the US after appearing on the American version of The Traitors earlier this year, and her career continues to soar as she mingled with A-listers at the event.
Maura's Outfit
Dressed in a simple white shirt dress, Maura posed in sunglasses and carried a matching Birkin handbag. She showed off her figure in the sleeveless button-up dress, cinched at the waist with a white belt. She wore open-toe heels and styled her bobbed brunette hair in a sleek, loose do.
Celebrity Guests
The reality star couldn't contain her smile as she posed with supermodel Winnie Harlow at the bash celebrating Primark's new flagship location in Manhattan's Herald Square. Winnie looked sensational in a double denim ensemble with a corset blue denim jacket and matching jeans. She styled her dark hair in a waved updo, carried a white handbag, and accessorised with large chunky gold hoop earrings.
Sarah Jessica Parker cut a stylish figure in an oversized grey suit layered over a long white satin lace blouse. She accessorised with a white neck scarf and a simple pearl necklace, and wore white heels as she posed on the red carpet before exploring the new store.
Emily Ratajkowski flashed her toned midriff in a white cropped tank top paired with a slinky black low-rise skirt. She wore her dark hair loose and added height with coordinated heels.
Sophia Bush turned heads in a stylish blazer over an open white shirt and red necktie, paired with dark denim jeans and red stilettos. Jonathan Cheban, known as Foodgod, wore a graphic T-shirt under a black bomber jacket and leather trousers. Coco Rocha commanded attention in a yellow blazer minidress with sheer black mesh gloves, black tights, and heels, accessorised with dramatic drop earrings. Actress Bailee Madison looked effortlessly cool in a white tank top and low-rise blue jeans, carrying a black handbag.
Event Details
The stars enjoyed an evening at the new store ahead of its public opening on May 8, which will feature a block party, giveaways, photo moments, sweet treats, and more surprises.
Maura's Rising Career
Maura's US takeover has reached new heights as she joins the lineup for Dancing With The Stars this autumn. Sources claim she could earn up to £5 million from new deals. She was confirmed last month as the first star unveiled for the 35th season of the US version of Strictly Come Dancing. The announcement on Dancing With The Stars' Instagram read: 'She went from looking for love to looking for who to trust, and now she's looking to win the Mirrorball.' Maura shared the news with the caption: 'I TINK IM VERY EXCITED!'
Previously, Maura expressed interest in appearing on Dancing With The Stars during her stint on The Traitors, saying: 'Maybe [I'd do] Dancing With the Stars. It's something that'd be a challenge for me. I've never danced. I'd done a bit of Irish dancing when I was younger. It'd be a huge challenge, but I know I'd throw myself into it and all the looks and glitter.'
Sources told The Sun: 'Maura may have missed out on the cash prize on The Traitors but that's small change compared to what's coming her way. Shows and brands in the US are lining up for a piece of Maura.' Beauty brands are also keen to snap her up, with one source saying: 'She's in talks to become the face of one of the biggest cosmetic brands in the US in a deal that will be at least seven-figures.' A fly-on-the-wall series documenting her rise in America could be next, as she is reportedly in talks with TV bosses. She is also in talks with Disney after making her acting debut in the film The Spin.
After focusing on influencer and fashion work post-Love Island, Maura moved to the US in 2023, becoming a social media presenter for Love Island USA and Love Island Games. In 2024, she hosted Love Island: Aftersun. She also participated in Dancing On Ice in 2020. She signed with public relations agency Align last year and with major US talent agency Creative Artist Agency, whose clients include Lady Gaga. Her US work culminated with an invitation to the Golden Globes, where she mingled with Jennifer Lawrence, Leonardo DiCaprio, and Emma Stone.
