The BBC has confirmed it will not broadcast the first-ever FIFA World Cup final half-time show, scheduled for July 19, which features Justin Bieber as a co-headliner alongside Madonna, Shakira, BTS, Burna Boy, Gustavo Dudamel, and Coldplay. Instead, the corporation will focus on analyzing the first half of the match, with ITV expected to adopt a similar approach.
Half-Time Show Details
The 11-minute star-studded performance will take place at MetLife Stadium in East Rutherford, New Jersey, during the interval of the World Cup final. All proceeds from the show will go to the FIFA Global Citizen Education Fund, which aims to raise £74.5 million ($100 million) to expand access to quality education and football for children worldwide. The fund has already secured over £37.4 million ($50 million), with $1 from every ticket sold for FIFA World Cup 2026 fixtures being contributed throughout the competition.
BBC and ITV Broadcasting Plans
According to The Times, the BBC intends to maintain its traditional broadcasting structure: pre-match discussion, first-half action, half-time evaluation, followed by the second half. ITV is believed to be following the same plan, meaning UK viewers will likely miss the entertainment spectacle.
Justin Bieber's Involvement
Justin Bieber, who performed at the World Cup opening ceremony and has been following the tournament closely, expressed his gratitude in a statement: "The FIFA World Cup brings the world together in a way nothing else can. I'm grateful to be part of this Halftime Show, and even more grateful knowing it's already helping expand access to education for children around the world."
Bieber recently showed support for his home nation Canada on Instagram, sharing the team crest with the caption: "SEND YOUR LOVE AND PRAYERS TO TEAM CANADA. PLAYING NOW #fifaworldcup2026."
Fan Reactions
Following the announcement on Instagram, fans expressed enthusiasm. One wrote, "Yes! Do your thing bro!" Another added, "YESSSSSSS MY FAV CAN'T WAIT," while a third commented, "THANK YOU, MY LORD JESUS CHRIST. NOW ANNOUNCE THE TOUR."
Bieber's Return to Stage
This performance marks Bieber's first time on stage since Coachella, after withdrawing from demanding touring commitments due to health struggles, including Ramsay Hunt Syndrome. His most recent major concert tour was the Justice World Tour in 2022.
