As Valentine's Day approaches, many are looking to refresh their underwear collections. Whether you're a devotee of perfectly matched sets or someone whose drawer is filled with an eclectic mix, the appeal of a beautiful two-piece is undeniable. Fashion writer Lauren Cunningham has curated a selection of the finest online lingerie retailers, focusing on quality materials, diverse designs, and extensive size ranges.
From Everyday Comfort to Luxury Styles
The search for the perfect lingerie spans from comfortable everyday basics to daring, statement pieces. Interestingly, data from retailer Boux Avenue suggests that black lingerie is often perceived as the sexiest colour, potentially outshining traditional red. Meanwhile, searches for specific styles like crotchless knickers have surged by 99 per cent on the site of label Pour Moi, indicating a growing appetite for cheekier designs.
Leading Lingerie Brands for Every Preference
The market offers an impressive array of brands catering to different tastes and budgets. Here is a breakdown of some of the top performers.
Skims, founded by Kim Kardashian, has gained widespread recognition for its exceptionally comfortable pieces. The brand is praised for its inclusive size range and for offering support that smooths and sculpts the body.
A stalwart of the British high street since 2011, Boux Avenue remains a reliable destination for everything from everyday bras to racier sets, alongside nightwear and swimwear.
For those valuing luxury and ethics, Dora Larsen is a standout. This small, family-run label uses responsibly sourced materials, donates a portion of profits to environmental causes, and creates beautiful, often sheer, designs in a wide range of sizes.
Pour Moi succeeds in delivering luxury-looking sets at accessible prices, with a bra size range extending from 32A to 40J. It's a comprehensive shop for bras, suspenders, and nightwear.
Intimissimi offers premium-style lace bras and bodysuits without the extreme luxury price tag, typically retailing around £45 for a bra, making it a popular choice for a special treat.
Supporting smaller labels leads to discoveries like Lemonade Dolls, a passion project by designer Lemon known for its comfortable, stylish triangle bras and Brazilian briefs, which often sell out quickly.
No round-up would be complete without the iconic Calvin Klein, famous for its cotton bralettes and briefs that blend comfort with a timeless, sexy aesthetic.
Specialist Picks for Valentine's Day
For those seeking something extra special for 14 February, several brands excel in creating romantic and provocative pieces.
I.D. Sarrieri represents the pinnacle of luxury, with handmade pieces costing between £100 and £200, offering unmatched attention to detail for those with expensive tastes.
A mainstay of the British high street, Ann Summers continues to be a go-to for sexy separates, including heart-embroidered sets, crotchless styles, and bodysuits, alongside its famous range of toys.
Agent Provocateur dedicates entire annual collections to Valentine's Day, featuring lavish use of hearts, feathers, and sheer fabrics, and even includes role-play costumes for added excitement.
Another luxury option, Gilda & Pearl, excels in bridal and Valentine's designs, with beautiful ribbon-tied sets that are manufactured in the UK.
Finally, for lace lovers, Gossard offers mid-range luxury with bras around £40, providing a wide variety of wired and non-wired styles, complete with matching knickers and suspender belts to complete the look.
With such a diverse range of brands available online, from sustainable small labels to high-street favourites and luxury designers, finding the perfect set for Valentine's Day or simply to elevate your everyday wardrobe has never been easier.
