Sydney Sweeney Unveils SYRN Lingerie Comfy Collection in Artistic Photoshoot
Hollywood actress Sydney Sweeney, hailed as the 'it' girl of 2026, has captivated fans with a fresh photoshoot for her burgeoning SYRN lingerie line. On Thursday, the Euphoria star showcased the new Comfy Collection through a series of images and videos posted to her Instagram, blending sensuality with comfort in a visually stunning presentation.
Striking Visuals and Artistic Flair
The photoshoot featured Sweeney in various setups, highlighting the versatility of the collection. In one grainy, artistic video, she wore a nude bra and underwear set while lying backwards on a wooden chair, her head resting on the ground. Another pin-up style snap captured her in a white tank top and briefs, accessorized with calf-high socks, exuding a classic yet modern vibe.
Additional images included Sweeney in a black tank top and underwear, lounging on a white bed and flashing a summer tan. The actress also shared exclusive photos with InStyle ahead of the launch, modeling a plunging cotton bra and matching briefs in black and white combinations. Photographer Jess Wasson captured these studio shots, with Sweeney's light blonde hair styled in a brunette tone with subtle highlights, complemented by minimal glossy makeup.
Marketing Success and Brand Vision
SYRN lingerie has seen remarkable commercial success, with Sweeney announcing earlier this month that the line sold out within hours, prompting plans for a restock. The actress has employed clever marketing strategies, including sexy photoshoots and a stunt at the Hollywood sign, to build buzz around the brand.
In her Instagram caption, Sweeney teased the launch, writing, 'Do What Makes You Naked the first @syrn comfy collection is almost yours ☁️ 3.4.26.' The post garnered attention from notable figures like Lauren Sanchez, who liked the content. Sweeney emphasized her mission for SYRN, telling Cosmopolitan magazine that she aims to ensure every piece fits well and works for a 'beautiful range of body types.' She stated, 'My designers are all women, and I have an amazing diverse team. My models are a beautiful range of body types. I'm always like: 'I want to see it on every body.' I can't be the only model. I need to make sure everyone feels really good in it... If I wouldn't wear it, I wouldn't want to make it.'
Expansion into Beauty and Future Plans
This launch comes amid reports that Sweeney is exploring the beauty space. According to WWD, trademark attorney Josh Gerben flagged a filing with the US Patent and Trademark Office from January 16 for SYRN, covering skincare products, beauty care preparations, and cosmetics. The 'intent-to-use' filing suggests products may be in development or that the trademark is being secured for future ventures, though no specific details were disclosed.
SYRN aims to compete with established brands like Kim Kardashian's Skims and Rihanna's Savage x Fenty. The lingerie line offers 44 sizes and is divided into four modes: Comfy, Playful, Romantic, and Seductress. Launching the brand, Sweeney explained, 'The secret is finally out... this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are. I love working on cars, I go water skiing, I'll dress up for the red carpet then go home to snuggle my dogs. I'm not one thing, no woman is.'
The collection's emphasis on comfort and inclusivity, coupled with Sweeney's star power, positions SYRN as a significant player in the lingerie market, with fans eagerly awaiting its official release in April 2026.
