The latest must-have beauty product has sent British shoppers into a frenzy, with Sephora's coveted Glow Recipe Avocado Melt Retinol Eye Sleeping Mask completely selling out online mere hours after its UK launch.
The £24 cream, already a cult favourite in the US, became an instant sensation thanks to a wave of glowing reviews and demonstrations on TikTok. Beauty influencers and everyday users have flooded the platform with videos praising its efficacy, dubbing it a 'holy grail' product for tackling dark circles, puffiness, and fine lines.
The TikTok Effect: How a Cream Broke the Internet
The power of social media has once again proven to be a formidable sales driver. '#AvocadoMelt' and '#SephoraUK' have been trending, with users showcasing the product's unique texture and rapid results. This organic, user-generated hype created unprecedented demand before the product even hit virtual shelves.
"I've never seen a product sell out this quickly," commented one beauty blogger. "The buzz was palpable. Everyone had seen it on their For You Page and was ready to click 'add to basket' the second it dropped."
What Makes This Eye Cream So Special?
So, what's all the fuss about? The Glow Recipe eye cream is formulated with a blend of hydrating avocado and antioxidant-rich coffee seeds. The key active ingredient, encapsulated retinol, works overnight to rejuvenate the delicate eye area without the irritation often associated with retinol products.
Its unique whipped, creamy texture and refreshing scent have also been highlighted as standout features, making the skincare routine feel more like a luxurious treat than a chore.
When Will It Be Back in Stock?
Frustrated shoppers who missed out are now desperately asking one question: when is it coming back? Sephora has acknowledged the sell-out on its social media channels, stating they are working to restock the product as soon as possible. Potential customers are advised to turn on restock notifications on the Sephora website and app to have the best chance of snagging a pot in the next batch.
In the meantime, the resale market is already heating up, with the product appearing on sites like eBay for significantly inflated prices, a testament to its viral status and high demand.
This episode cements the growing trend of 'TikTok Made Me Buy It' and demonstrates the immense influence social media holds over the beauty industry and consumer purchasing habits in the UK.
