Reality TV star and influencer Molly-Mae Hague has once again turned to her favourite luxury fragrance house, publicly declaring her latest scent obsession just in time for the festive season.
Molly-Mae's Fragrance Recommendation
In a recent social media post, the Love Island star reaffirmed her love for a specific perfume, telling her followers she is "absolutely obsessed" with it. The object of her affection is the Scarlet Poppy Cologne Intense from Jo Malone London. Hague, a long-time fan of the brand, frequently shares her favourite candles and perfumes, making this endorsement a significant one for beauty enthusiasts.
The fragrance remains available to purchase in both 50ml and 100ml bottles. Jo Malone describes the scent as capturing the opulence of the great scarlet poppy blooms from the wild steppes of southwest Asia. The perfume's composition blends this floral heart with velvety iris and the warm, sweet decadence of tonka bean.
Inside The Scent: Notes & Accords
The fragrance opens with a distinctive top note of ambrette, known for its soft, cocooning, and powdery quality. This leads into the bold, voluptuous core of scarlet poppy, which provides a rich floral intensity. The base is grounded by tonka bean, which introduces comforting accents of almond, vanilla, and tobacco to create a deeply warm and moreish aroma perfect for colder weather.
Shopper Reviews: Praise & Criticism
Molly-Mae is not alone in her admiration for this perfume, as evidenced by a wealth of positive customer feedback. One delighted five-star reviewer commented on its longevity, stating: "I don't have this problem... From the beginning of the day to the end of the day, I receive compliments." Another called it their "absolute favourite" and noted receiving "tons of compliments."
However, some reviews pointed to a common critique of certain Jo Malone scents. A handful of shoppers deducted a star, primarily due to their experience with the perfume's staying power. One user lamented, "It literally lasts 10 minutes maximum on me," while another expressed disappointment that "the longevity of the scent" did not match the premium price point, despite finding the scent "absolutely gorgeous."
Fragrance Alternatives To Consider
For those seeking similar scent profiles, the article mentions a couple of alternative luxury perfumes. These include the Byredo Bal D'Afrique Eau de Parfum, retailing for £150 at Space NK, and the Maison Francis Kurkdjian Gentle Fluidity Gold Eau de Parfum, which was noted as being available for £40 at the time of the original publication on 24 December 2025.
Molly-Mae Hague's endorsement continues to drive significant interest in the brand, highlighting the powerful influence of celebrity on beauty and retail trends, particularly in the competitive fragrance market.
