Former EastEnders star and Love Actually actress Martine McCutcheon has sent shockwaves through the fashion world by proving you don't need to spend a fortune to look like a million dollars. The 48-year-old celebrity sent Primark's online shoppers into a complete frenzy when she showcased a simple £12 cardigan that promptly vanished from virtual shelves within hours.
The £12 Wonder That Broke The Internet
McCutcheon took to social media to share her latest fashion discovery - a cosy, cream-coloured button-front cardigan from Primark's everyday collection. Priced at an astonishingly affordable £12, the knitted piece quickly became the must-have item of the season after the actress demonstrated its versatility in a series of stylish posts.
"I'm not joking, I've had this on all week," McCutcheon confessed to her followers, revealing she'd been living in the budget-friendly find. The actress showcased how the cardigan could be dressed up for sophisticated occasions or worn casually, proving its wardrobe staple status.
Primark Shoppers React to Sell-Out Sensation
Within hours of McCutcheon's endorsement, fashion-conscious Brits flooded Primark's website only to discover the cardigan had completely sold out online. Social media platforms exploded with comments from disappointed shoppers who had missed out on the celebrity-approved bargain.
One frustrated fan lamented: "Why do I always find out about these things too late?" while another declared: "Martine has started a fashion revolution with that cardigan!" The overwhelming response demonstrates the continuing power of celebrity influence in the fashion industry, even when it comes to high street bargains.
Why This Cardigan Captured Our Hearts
The appeal of McCutcheon's chosen piece lies in its perfect combination of affordability, versatility, and timeless style. The cream colour makes it easy to pair with everything from jeans to evening wear, while the classic design ensures it won't date quickly.
This isn't the first time McCutcheon has showcased her talent for spotting fashion gold on the high street. The actress has built a reputation for mixing designer pieces with affordable finds, making her style both aspirational and accessible to her loyal fanbase.
As Primark works to restock the now-iconic cardigan, fashion watchers are keeping a close eye on the actress's social media for her next budget-friendly discovery. One thing's certain - in today's cost of living climate, the appeal of celebrity style that doesn't break the bank has never been stronger.
