We all love makeup, but it is easy to make mistakes that can inadvertently age us. International makeup artist Jo Martin, brand manager for Paul & Joe Beauty, has shared her expert tips to help you avoid these pitfalls and achieve a more youthful look.
According to Martin, preparation is key. Using a moisturising primer keeps the skin hydrated, leaving it plump and glowing, while preventing makeup from settling into fine lines. She recommends swapping powder for a hydrating concealer under the eyes, applied sparingly and tapped in gently rather than set with powder.
Black eyeliner is another common culprit. Instead, choose a brown or purple liner for a softer, more flattering effect that brightens the eyes. When it comes to contour and blusher, cream formulas are preferable. Apply blusher under the pupil and blend upwards along the cheekbone to the hairline for a lifting effect.
Well-groomed eyebrows frame the face and can create a lifted appearance. Martin advises keeping them plucked and shaped, using a fine liner or tint to fill them in. For lips, redefine them with a liner that matches your natural lip colour, as lips become less defined with age.
Powder should be used sparingly. Use a tiny amount of loose powder only on shiny areas, then set with a setting spray. Finally, blend all products thoroughly to ensure they become part of the skin, not sitting on top. Martin emphasises that less is more, recommending hydrating, glowy products such as tinted moisturiser.
