The £30 'It' Bag Taking the Fashion World by Storm
Forget the luxury handbags from Chloé, Louis Vuitton, and Loewe. This winter, the accessory causing queues and a major buzz is a surprising £30 tote. The YOU x Lulu Guinness limited-edition bag, available with this weekend's YOU Magazine, has generated excitement worthy of London's exclusive Bond Street, amassing a waiting list of more than 2,500 shoppers before it has even officially gone on sale.
More Than Just an Average Bag
This is no ordinary accessory. Designed as a step up from your standard carry-all, the tote is crafted from sturdy cotton canvas, perfectly blending fashion with function. It features secure internal compartments to keep your phone and essentials safe, complemented by two handy exterior side pockets for easy access. This thoughtful design ensures it is as practical as it is stylish.
The Unmistakable Signature of Lulu Guinness
The creative force behind the bag, Lulu Guinness, is one of Britain's most distinctive accessories designers, with a clientele that includes the Princess of Wales and Kate Moss. Since launching her label in 1989, she has become synonymous with statement pieces that blur the lines between fashion and art, from her collectible 'House' bags to whimsical creations like a tiny cage holding a singing bird.
Her iconic £345 lip-shaped clutch is a cornerstone of the brand's identity. This new tote carries that same unmistakable signature: a bold red lip print that represents a clever mix of humour, style, and classic British eccentricity.
Lulu Guinness stated: 'I'm thrilled to be collaborating with YOU magazine. It's a wonderful opportunity to celebrate bold British creativity and share my iconic designs with a new audience.' It is clear the collaboration has struck a chord, with thousands already signed up to the waitlist.
This partnership also serves as a vibrant endorsement for the Daily Mail's 'Turn The Tide On Plastic' campaign, which contributed to a 98 per cent reduction in single-use plastic bags over a decade. Combining style, functionality, and a conscious ethos, the YOU x Lulu Guinness tote is proving to be the popular 'bag for life' to carry everywhere.
To get your hands on this must-have accessory, don't miss YOU magazine, free inside this weekend's Mail on Sunday, for purchase details and an exclusive £10 discount code. Alternatively, you can join the waitlist today at mailplus.co.uk/youxlulu.
