Kylie Jenner has set pulses racing with a sultry new promotional campaign for her latest fragrance release. The billionaire founder of Kylie Cosmetics shared a series of striking images on Sunday to announce 'Cosmic Intense', the third scent in her 'Cosmic' perfume universe.
A Daring Photoshoot for a New Scent
In the lead image, the 28-year-old reality TV star turned mogul commanded attention in a plunging red PVC halter-neck dress that showcased her cleavage. Her signature dark hair was styled in voluminous, fluffy curls with a deep side part, framing her face as she gazed seductively at the camera. The look was completed with bold, flower-like statement earrings against a glossy red backdrop.
Jenner teased the launch in her Instagram caption, writing: 'Same universe, more vanilla ❤️ the third fragrance in the cosmic universe is creamier, warmer, and just as addictive as the original.' She confirmed the release dates: 21 January on kyliecosmetics.com and at Ulta Beauty from 25 January.
Building a Billion-Dollar Beauty Empire
This launch continues the expansion of Jenner's vast business portfolio, which began with the Kylie Lip Kits in November 2015. That initial venture laid the foundation for her now billion-dollar empire. In October last year, she marked a decade in business with a special collection harking back to her 'King Kylie' era.
Beyond Kylie Cosmetics, she also runs the fashion lines Khy and Sprinter, having quietly discontinued her Kylie Swim range. Her entrepreneurial success runs parallel to her high-profile personal life; she shares two children with ex-boyfriend Travis Scott and has been dating actor Timothée Chalamet since 2023.
More Than Just a Perfume
The promotional campaign for Cosmic Intense was extensive. In the days leading up to the announcement, Jenner posted similarly racy photos, including one in a red mini-dress while posing on a crimson couch, and another wearing a fiery red figure-hugging catsuit next to a life-size replica of the perfume bottle.
She elaborated on the scent's creation on Instagram: 'When creating this, I kept thinking about how to make my favourite parts of COSMIC even more irresistible. I wanted richer vanilla, more warmth, and that creamy softness that stays with you.' She added that the launch was 'just in time for Valentine’s Day', positioning it as the perfect romantic gift.
With this strategic release, Kylie Jenner continues to leverage her immense social media influence and brand power to captivate the beauty market, proving her Midas touch in business is as potent as ever.
