In a masterstroke of casting that blends classic British theatricality with contemporary style, luxury fashion house Burberry has unveiled its Winter 2025 campaign starring the illustrious duo of Rupert Everett and Jenny Howorth.
The campaign, shot against the stark, dramatic backdrop of a London studio, presents a series of powerful portraits that are more akin to film stills than traditional fashion imagery. Everett, the quintessential English actor known for his wit and gravitas, and Howorth, a celebrated star of stage and screen, embody the timeless elegance and modern spirit of the Burberry brand.
A Cinematic Portfolio of British Style
The black-and-white and muted colour photographs capture the pair in a range of looks from the upcoming collection. Everett cuts a sharp figure in tailored coats and sophisticated knitwear, while Howorth exudes effortless cool in elegant ensembles that speak to the brand's heritage. The overall aesthetic is moody, atmospheric, and deeply cinematic, focusing on the actors' expressive prowess.
This choice of ambassadors signals a deliberate move by Burberry to reconnect with its roots in British culture, choosing talent renowned for their craft and enduring appeal over transient social media influencers. The campaign highlights the artistry of fashion photography, with a focus on texture, silhouette, and emotional depth.
Embracing Heritage and Modernity
By featuring two respected figures from the British arts scene, Burberry continues to strengthen the narrative around its identity as a brand synonymous with homegrown talent and cultural legacy. The Winter 2025 collection, as previewed through these images, appears to balance the house's iconic trench coat heritage with modern, luxurious pieces designed for the contemporary global audience.
The campaign is expected to roll out across digital and print platforms worldwide, solidifying Burberry's position at the intersection of high fashion and British cultural excellence.
