Former Girls Aloud star Cheryl has made a rare and striking return to social media, delighting fans with a makeup-free video that showcases the impressive effects of a budget-friendly skincare buy.
A Rare Glimpse and a Skincare Revelation
The 42-year-old singer and mum-of-one ended a three-month hiatus from posting online to share a candid clip of her skincare routine. In it, she applies Nivea's Cellular Epigenetics Age Rewind Face Serum, a product normally priced at £34 but currently on sale for just £17.49. Her fresh-faced and youthful complexion served as a powerful testament to the serum's promised benefits.
Cheryl, who has partnered with Nivea for the launch, described the formula as "trust in a bottle" and a brand she has relied on for years. "My skincare routine has been through every phase, from chasing trends to finally figuring out what really works," she said. "This new serum is a total game-changer. It’s smart, it’s gentle, and it brings back that youthful, radiant glow we all love and remember."
The Science Behind the £17 Wonder
This isn't just another moisturiser. Nivea's Age Rewind Serum represents a significant investment in skincare science for the brand, with a formula that took 15 years to develop. Its hero ingredient, epicelline, is clinically proven to help "rewind" cellular skin age in as little as two weeks. It works by encouraging older skin cells to behave more like younger, healthier ones.
The lightweight serum is designed to tackle ten common signs of ageing, including fine lines, wrinkles, and loss of firmness and moisture. In Nivea's own trials, the results were compelling: 93% of users noticed plumper-looking skin after seven days, and after four weeks, every participant reported a more youthful complexion.
What Real Users Are Saying
The serum has quickly garnered a loyal following at Boots, with shoppers praising its effectiveness and value. One reviewer hailed it as "Magic in a bottle!", noting it helped reverse initial signs of ageing and absorbed super fast.
Another user confirmed, "After using this serum for a couple of weeks now, I really see and feel the difference. My skin is more plump, moisturised and overall just looks better." A third praised its ability to improve fine lines around the eyes and forehead, calling it a new staple in their routine.
While a handful of reviewers mentioned the scent wasn't to their liking, over 800 people rated it highly for its visible results, proving that for many, the performance far outweighs any minor drawbacks.
Cheryl's glowing endorsement and the serum's accessible price point make this £17 buy a potentially revolutionary addition to anti-ageing skincare routines across the UK.