This Morning viewers went into a shopping frenzy today after host Cat Deeley stepped onto the screen wearing an absolutely stunning cream jumper that's both stylish and surprisingly affordable.
The ITV presenter, who has been winning over audiences since joining the popular daytime show, showcased the perfect autumn knit during Thursday's broadcast, sending fashion-forward fans scrambling to get their hands on the exact same piece.
The Sold-Out Sensation
Within hours of the show airing, the £89 Pure Cashmere Ribbed Jumper from Marks & Spencer completely sold out online, proving once again that Cat's fashion choices have serious influence.
The high-neck knit in a beautiful cream shade offered the ultimate combination of luxury and comfort, made from 100% cashmere that promises to keep you cozy through the colder months while maintaining impeccable style.
Why This Jumper Captured Everyone's Attention
Cat demonstrated exactly how to style the versatile piece, pairing it with sophisticated wide-leg trousers for a polished studio look that transitions perfectly from daytime television to everyday elegance.
"This is exactly the kind of investment piece that every woman needs in her wardrobe," said one fashion editor. "It's timeless, luxurious without being outrageously priced, and can be dressed up or down for countless occasions."
M&S Continues Its Fashion Winning Streak
Marks & Spencer has been dominating the fashion landscape recently with numerous items flying off shelves after celebrity endorsements. The retailer's ability to combine quality materials with accessible pricing has made it a go-to destination for style-conscious shoppers.
While the cream version has temporarily sold out, fashion enthusiasts are keeping a close eye on the M&S website for restocks, with many opting to join waiting lists to ensure they don't miss out when new inventory arrives.
Cat's Style Evolution
Since taking over the This Morning hosting duties alongside Ben Shephard, Cat Deeley has consistently impressed with her fashion choices, blending high-street finds with designer pieces to create accessible yet aspirational looks for the everyday viewer.
Her ability to identify wardrobe staples that combine comfort, quality, and style has made her a genuine fashion influencer for the British public, with many tuning in as much for her outfit choices as the show's content.
For those who missed out on the initial stock, fashion experts recommend checking local M&S stores or setting up stock alerts on the website. Given the overwhelming response, it's likely Marks & Spencer will be working quickly to replenish this autumn must-have.