For two decades, many men with bald heads have battled an elusive foe: the persistent, unwanted shine on their scalps. Now, a British grooming brand claims to have cracked the code, winning over thousands of customers and challenging the stigma around male hair loss in the process.
A New Narrative for Bald Scalp Care
Founded by friends Tariq Kazemi, Ben Saunders, and Richard Boazman, BLD BRO launched in 2022 with just 1,000 tubes of its flagship product. The brand's mission was distinct: to move beyond products that merely 'treat' hair loss and instead create formulas designed to nourish and celebrate the bald scalp, promoting what they call a 'healthy, confident scalp'.
The hero product, the BLD BRO Daily 30, is an all-in-one matte gel priced at £24.99 for a 60ml tube. It promises deep hydration, contains SPF30 for UV protection, and crucially, delivers a long-lasting matte finish designed to eliminate shine. The brand reports that each tube lasts one to two months with daily use.
Rave Reviews and Industry Recognition
The product's impact has been significant. Since its launch, it has amassed over 2,000 five-star reviews and was awarded 'Best for Bald' by Men's Health magazine. User testimonials highlight a dramatic boost in confidence.
"It's taken me the best part of 20 years as a baldy to find something that stops the shine, but this is it," one customer wrote. Another stated it was the "best thing I have tried for my bald head," giving them the "confidence not to wear hats." The gel has also been credited with helping to reduce scalp dandruff.
Some feedback noted a divisive citrusy scent, with a small number of users requesting fragrance-free options. However, the overall reception has been overwhelmingly positive, with the product holding an average rating of 4.84 stars.
Smart Savings and Alternative Options
Shoppers looking to save can use the brand's subscription service, which offers 12% off the monthly price, bringing it down to £21.99. Subscribers also get perks like free merchandise and priority access to stock.
BLD BRO also offers bundled sets. The 24hr Daily 30 and Night Bundle costs £39.99 and includes the SPF gel alongside a peptide-rich overnight repair gel. For bulk buyers, a 3-Pack Bundle is available for £65.99.
While BLD BRO focuses on a matte finish, other brands cater to the bald scalp market differently. Bulldog Skincare's Anytime Daily UV Moisturiser SPF 50 (£9 on Amazon) is a light, non-greasy option for face and scalp. HeadBlade's HeadLube SPF50 (£14.99) offers water-resistant protection for 80 minutes.
The success of BLD BRO underscores a shifting attitude in male grooming. It's a move away from concealment and towards dedicated care and confidence for the bald scalp, proving that for many, the solution to a twenty-year problem was not more hair, but simply the right product.
