Clickbait is a workplace thriller that explores the psychological toll of content moderation. Lili Reinhart stars as Daisy, a social media moderator who spends her days reviewing flagged videos, from violent pornography to graphic accidents. Fainting at work is a rite of passage in this high-stress environment.
The plot kicks into gear when Daisy is reprimanded for deleting a suicide video deemed newsworthy. But it's a disturbing clip titled 'nailed it' that truly unsettles her. She believes the violence is real and non-consensual, sparking a low-key quest to find the perpetrator. Her colleagues dismiss her concerns, insisting the video is nothing special.
Directed by Uta Briesewitz of Severance fame, the film blends a procedural drama with a character study. It draws comparisons to Antonioni's Blow-Up, as Daisy may have stumbled upon evidence of a serious crime but is unsure how to act. The film is modest yet effective, offering a thoughtful look at modern society and the human cost of policing the internet.
