Emotional scenes are set to air on ITV's Celebrity Catchphrase this weekend as presenter Will Best broke down in tears during filming, requiring consolation from host Stephen Mulhern. Moving photographs released ahead of the episode show the Big Brother host visibly upset, with one image capturing Mulhern offering a supportive hug to his distressed colleague.
An Emotional On-Set Moment
Show producers have not disclosed the specific reason for Will Best's emotional outburst, but sources indicate he was not alone in feeling overwhelmed. "There wasn't a dry eye in the house," revealed an insider close to the production. "Will is such a lovely guy and everyone really empathised with him when he broke down. It's such a fun show to be a part of but it can also be quite intense under those bright studio lights, so emotions are naturally heightened."
Charity Competition Context
The emotional moment occurred during a special celebrity edition where Will Best is competing alongside Coronation Street actress Samia Longchambon and Strictly Come Dancing professional Amy Dowden. The stars are racing to identify animations in the game to raise money for their chosen charities.
Will is representing Arts for All, a London-based charity that operates creative clubs for local communities, focusing particularly on building confidence through artistic achievement. "They're a super small charity based just down the road from where I live," explained Will. "They do art projects and art sessions for adults with disabilities and learning difficulties, and for children who wouldn't normally have access to such creative opportunities."
Charity Challenges Revealed
The presenter went on to detail the significant challenges facing the small organization: "There's a really small group of adults who attend twice weekly, every week, and these sessions genuinely represent a lifeline for them. Unfortunately, in the last year alone, their rent has increased by a staggering 150%. The ongoing cost of living crisis is hitting them particularly hard, and essential grants are becoming increasingly difficult to secure due to widespread funding cuts. The charity operates with just a tiny team - merely a couple of dedicated individuals manage the entire operation."
Fellow Competitors' Causes
Samia Longchambon is playing to support East Cheshire Hospice, while Amy Dowden is competing for Crohn's and Colitis UK. The Strictly professional dancer has previously spoken openly about her personal connection to this cause, having been diagnosed with Crohn's disease at age nineteen. The NHS describes Crohn's as a long-term inflammatory condition affecting parts of the digestive system.
Broadcast Details
Viewers can witness these emotional scenes when Celebrity Catchphrase airs on Saturday, March 28 at 5:50 PM across multiple platforms including ITV1, ITVX, STV, and STV Player. The episode promises not only the usual game show entertainment but also these unexpectedly moving moments that highlight the human stories behind celebrity charity participation.



