Australian fitness sensation Tammy Hembrow has proven there's serious business savvy behind the bikini photos, as she made a splash on television seeking investment for her expanding fashion empire.
The social media superstar, known to her 17 million followers for her impeccable physique and fitness expertise, revealed the ambitious growth plans for her SASOUL Active brand during an appearance on Australia's version of Dragon's Den.
From Instagram Fame to Boardroom Game
Hembrow, who founded her activewear label in 2017, presented her vision to take the successful brand into new markets and product categories. Despite her social media fame, the entrepreneur demonstrated comprehensive knowledge of her business metrics and growth strategy.
'I've completely self-funded the business until this point,' Hembrow told the investors, highlighting the brand's organic success and loyal customer base.
The Multi-Million Pound Question
What really raised eyebrows in the boardroom was Hembrow's bold valuation of her company. The fitness entrepreneur placed a staggering multi-million pound price tag on her business, defending it with solid revenue figures and growth projections.
The television sharks, known for their tough questioning and business acumen, probed the sustainability of influencer-led brands and the long-term vision beyond Hembrow's personal brand.
More Than Just a Pretty Face
Throughout the pitch, Hembrow showcased her hands-on approach to business, detailing her involvement in everything from design to marketing strategy. Her presentation highlighted how she's successfully translated social media engagement into concrete sales figures.
The discussion also touched on the competitive landscape of the activewear market and Hembrow's unique positioning within it, combining fitness expertise with fashion-forward designs.
While the investors' final decisions remain under wraps, Hembrow's appearance demonstrates the growing influence of digital creators in traditional business spheres and marks another step in her evolution from influencer to serious entrepreneur.
