Actress Sydney Sweeney has found herself embroiled in controversy after her latest campaign for American Eagle was accused of racial insensitivity. The ad, which promotes the brand's back-to-school collection, has sparked outrage online, with critics labelling it as 'tone-deaf' and 'problematic'.
What Sparked the Outrage?
The promotional images feature Sweeney posing in casual outfits, but some viewers took issue with the styling and composition, arguing that it perpetuates harmful stereotypes. Social media users were quick to call out the campaign, with one user stating, 'This feels like a step backward in terms of cultural awareness.'
Experts Analyse the Fallout
Marketing and cultural experts have weighed in on the backlash. Dr. Lisa Harrison, a media studies professor, noted, 'Brands must be mindful of the messaging they put out, especially in today's socially conscious climate. What may seem like harmless fashion can carry unintended connotations.'
American Eagle has yet to issue an official statement regarding the controversy. Meanwhile, Sweeney's representatives have declined to comment.
Public Reaction Divided
While many have condemned the ad, others have defended Sweeney, arguing that the criticism is unwarranted. One supporter tweeted, 'People are overreacting—this is just a fashion shoot.' However, the debate continues to rage online, with discussions about accountability in advertising gaining traction.
This isn't the first time a major brand has faced backlash over perceived insensitivity. The incident raises questions about the role of celebrities in endorsing products and the responsibility of companies to vet their campaigns thoroughly.
