Sydney Sweeney has been reprimanded by the Hollywood Chamber of Commerce after a promotional stunt that involved draping bras over the Hollywood sign. The actor posted footage of herself and others climbing up to the landmark and hanging strung-together bras over the letters.
Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, stated that the stunt was not authorised and that they had no prior knowledge of it. Although Sweeney's production company obtained a filming permit from FilmLA, the sign is owned by the chamber, which requires separate permission.
Media reports suggest Sweeney could face a police investigation for trespass, as she appears to have entered the site through a wire fence. This is not the first time her marketing activities have sparked controversy; a previous advert for American Eagle jeans was criticised for carrying undertones of eugenics.
