Hollywood star Sydney Sweeney and former NASCAR driver Danica Patrick have sparked a heated debate after appearing in a new American Eagle ad campaign that critics are calling 'anti-woke'. The campaign, which promotes the brand's back-to-school collection, has drawn ire for its perceived dismissal of progressive values.
Backlash Over the Campaign
The advertisement, featuring the tagline 'Real Comfort. No Politics.', has been accused of pandering to conservative audiences by distancing itself from social justice movements. Critics argue that the messaging undermines inclusivity, a stance that many fashion brands have embraced in recent years.
Public Reaction
Social media erupted with mixed reactions, with some praising the brand for 'keeping it simple' while others condemned it as tone-deaf. One user tweeted, 'American Eagle had a chance to stand for something meaningful and chose bland neutrality instead.'
Brand Response
American Eagle has yet to issue an official statement addressing the controversy. However, insiders suggest the campaign was intended to focus on comfort and style rather than making a political statement.
Celebrity Involvement
Sweeney, known for her roles in Euphoria and The White Lotus, and Patrick, a trailblazer in motorsports, have both faced scrutiny for their participation. Fans are divided on whether the stars should have been more selective with their endorsements.
As the debate rages on, the ad serves as a reminder of the fine line brands walk when navigating cultural and political sensitivities.
