Music manager Scooter Braun has finally addressed the long-standing feud with pop superstar Taylor Swift, admitting that the fallout affected his children deeply. In a candid revelation, Braun shared how the public battle over Swift's master recordings took a personal toll.
The dispute began in 2019 when Braun's company, Ithaca Holdings, acquired Big Machine Records, which owned the rights to Swift's early catalog. Swift publicly condemned the deal, calling it her 'worst-case scenario.'
The Human Cost of Celebrity Feuds
'People forget there are real families involved in these situations,' Braun stated. 'My kids were getting bullied at school because of this. That's when I realised how out of hand things had gotten.'
The music executive, who has managed stars like Justin Bieber and Ariana Grande, described the period as one of the most challenging in his career. 'This wasn't just business - it became very personal, very quickly.'
A Controversial Business Move
The acquisition of Swift's masters sparked widespread debate in the music industry about artists' rights and ownership. Swift attempted to re-record her early albums to regain control of her work, releasing successful 'Taylor's Version' re-recordings.
Braun has since sold the rights to Swift's catalog, but the fallout continues to resonate. 'I've learned some hard lessons about communication and perception in this business,' he admitted.
The Road Ahead
While Braun didn't indicate any imminent reconciliation with Swift, he expressed hope that time might heal the wounds. 'At the end of the day, we're all just trying to do our best in this industry. Sometimes things get messy.'
The ongoing saga serves as a cautionary tale about the complex intersection of art, business and personal relationships in the entertainment world.
