In a stunning career development that reads like a modern fairytale, Irish businesswoman Niamh Kirk has been appointed as the Fit Solutions Director for Kim Kardashian's billion-dollar shapewear brand, SKIMS. The remarkable appointment came after the reality TV icon personally discovered Kirk's expertise through a viral TikTok video.
The Viral Moment That Changed Everything
The journey began when Kirk, who previously ran her own successful bra fitting business, posted a TikTok video demonstrating proper bra fitting techniques. The content resonated with thousands of viewers, but its most significant viewer turned out to be Kim Kardashian herself. "Kim saw my TikTok and was really impressed," Kirk revealed in an exclusive interview.
From Small Business Owner to Corporate Leader
Kirk's transition from running Bra Fitting by Niamh in Ireland to joining one of the world's most recognisable shapewear brands represents a dramatic career elevation. Her extensive experience in intimate apparel fitting and body positivity advocacy made her the ideal candidate to lead SKIMS' fit solutions department.
"The role is all about ensuring every customer finds their perfect fit and feels incredible in SKIMS products," Kirk explained. Her appointment signals the brand's commitment to inclusive sizing and customer satisfaction.
A Perfect Cultural Fit
What makes this appointment particularly noteworthy is the alignment of values between Kirk and the SKIMS brand. Both have championed body confidence and creating undergarments that work for diverse body types. Kirk's hands-on experience with real customers gives her unique insights that will likely shape SKIMS' future product development and customer service approach.
The businesswoman-turned-executive has already relocated to support her new role, marking a significant life change alongside her professional transformation. Her story serves as inspiration for entrepreneurs everywhere about the unexpected opportunities that can emerge from social media visibility.
