Zoe Rae, the younger sister of former Love Island star and PrettyLittleThing creative director Molly-Mae Hague, has found herself at the centre of online debate after sharing a glamorous travel vlog from Bali.
Luxury Getaway Draws Mixed Reactions
The 20-year-old content creator posted footage of her tropical holiday on TikTok, showcasing luxurious villas, pristine beaches, and upscale dining experiences. While many followers enjoyed the aspirational content, others questioned the appropriateness of flaunting such extravagance during a cost-of-living crisis.
Timing Called Into Question
Critics were particularly vocal about the timing of the posts, with one commenter stating: "Must be nice jetting off to paradise when most people are struggling to pay their energy bills." Others pointed to the environmental impact of frequent long-haul flights taken by influencers.
Defenders Speak Up
Supporters countered that Zoe has every right to document her travels, with one fan writing: "She works hard for her money, let her enjoy her life." Some noted that travel content remains popular across social media platforms regardless of economic conditions.
The Influencer Sister Dynamic
As the younger sister of one of Britain's most followed influencers, Zoe has built her own substantial online presence with over 500,000 Instagram followers. The siblings frequently collaborate on content, though Zoe has increasingly established her own brand identity in recent months.
This isn't the first time the Hague-Rae family has faced online criticism. Molly-Mae herself received backlash last year for comments about wealth inequality, later issuing an apology.
Broader Conversation About Influencer Culture
The debate surrounding Zoe's Bali content reflects growing discussions about the responsibilities of digital creators during economically challenging times. While some argue influencers should be more mindful of their audiences' circumstances, others maintain that aspirational content has always been central to social media's appeal.
As the conversation continues, one thing remains clear: in the world of influencer marketing, every post has the potential to spark both admiration and controversy.
