The Duchess of Sussex has sent the rumour mill into overdrive with a tantalising new video, prompting widespread speculation that a major relaunch of her lifestyle brand, American Riviera Orchard, is imminent.
In a slick, black-and-white clip shared on the brand's official Instagram page, Meghan Markle is seen gliding through a sun-dappled garden in a graceful off-the-shoulder gown. The cinematic footage, set to the tune of Harry Belafonte's 'Jammin', exudes a vintage Hollywood glamour that has captivated followers.
A Citrus-Fuelled Mystery
While the video itself is enigmatic, it was a seemingly minor detail that truly set tongues wagging. A brief, almost blink-and-you'll-miss-it shot focuses on a single, vibrant lemon resting on the ground. This subtle hint has been interpreted by royal watchers and branding experts as a potential clue to the brand's new direction.
Lemons hold significant symbolic weight for the Duchess. They feature prominently at the couple's Montecito home, and she has previously spoken about her affection for them, even using a lemon motif in her former lifestyle blog, The Tig.
Building Anticipation for American Riviera Orchard
The new teaser follows a series of calculated moves that have built immense anticipation for the brand since its initial announcement in March. Earlier this year, the Duchess sent out carefully curated jars of strawberry jam to influential friends and celebrities, a marketing masterstroke that generated a colossal amount of free publicity.
Despite the initial buzz, the brand's website remains a landing page with only an email sign-up option, and its Instagram bio simply states 'by Meghan, The Duchess of Sussex | Established 2024'. This latest video suggests that the long-awaited full reveal of products and services could finally be on the horizon.
Analysts suggest the relaunch could encompass a wide range of lifestyle products, potentially moving beyond the initially speculated food items into homeware, garden accessories, and more, all reflecting Meghan's curated Californian aesthetic.
