Former Love Island contestant Hannah Elizabeth has disclosed the astonishing amount of money she generated from adult-oriented content in the fortnight following her return to television.
A Lucrative Return to the Villa
The model, who first entered the Love Island villa during the show's debut series in 2015, made a comeback for the All Stars edition in 2024. While her search for love was unsuccessful the second time around, her finances received a significant boost. Hannah managed to rake in an eye-watering £50,000 in just two weeks after her appearance on the ITV2 show aired.
She revealed these details during a candid conversation on Olivia Attwood's ITVX series, Getting Filthy Rich. When asked by host Olivia Attwood if her income surged post-All Stars, Hannah confirmed it was her best month ever, stating: "That was my best ever month. Just over £50K in a couple of weeks. It definitely boosted it all for me."
Brand Barriers and a "Healthy" Monthly Income
Despite this success in the direct-to-fan content sphere, Hannah admitted facing hurdles elsewhere. She explained that mainstream brands are often reluctant to work with her, saying: "When it comes to brand work and stuff, they do not want to know. They wouldn't work with me."
Nevertheless, her earnings from content creation remain substantial. The mum-of-one told Attwood that a "healthy" monthly income for her is around £30,000. Unlike some platforms, Hannah offers much of her content for free, monetising through personalised direct message requests and specific paid content accessible via her page.
Industry Peers and the AI Frontier
The first episode of Getting Filthy Rich's fourth series, which aired on Sunday, January 18, also featured other well-known figures like Katie Price, Lauren Goodger, and Kerry Katona. Katie Price discussed her own substantial earnings from a subscription site, claiming to make between £50,000 and £80,000 per month.
Price has also pioneered a new frontier in the industry. She revealed she is the first UK female celebrity to trademark her own AI "digital twin", modelled on her Jordan persona, which she uses to create adult content. "I thought if this AI is coming out, I've got to create my digital twin as Jordan and it's just another platform you can make money from," she told Attwood.
Hannah Elizabeth, for her part, has no plans to stop her current work. She concluded: "While I still feel sexy and my body's in shape then why the hell not." Her journey highlights the significant, if sometimes controversial, financial opportunities that reality TV fame can unlock in the digital content economy.
