Daytime television's reigning queen, Lorraine Kelly, commands a staggering annual salary of £1.2 million for her iconic ITV morning show, according to newly unearthed financial documents.
The monumental figure was revealed through the latest accounts for her production outfit, Lorraine Kelly Limited, showcasing the immense profitability of the long-running programme. The filings show the company's net assets have soared to an impressive £1.6 million.
The Business Behind The Smile
This lucrative pay packet solidifies Kelly's status as one of British television's highest-earning and most enduring personalities. Her charming and relatable on-screen presence has been a staple of morning television for decades, fostering a loyal audience that advertisers fiercely compete to reach.
The financial success of her limited company is a direct reflection of the show's consistent ratings and its powerful connection with viewers across the United Kingdom.
A Pillar of ITV's Daytime Lineup
Broadcasting live five days a week, 'Lorraine' is a critical component of ITV's flagship daytime schedule, sitting between 'Good Morning Britain' and 'This Morning'. The show expertly blends celebrity interviews, topical discussions, fashion, and health advice, all helmed by Kelly's approachable and warm presenting style.
Her significant earnings underscore the substantial value she brings to the network, not just as a presenter but as a trusted brand in her own right.
The revelation offers a rare glimpse into the high financial stakes of UK daytime broadcasting, highlighting the premium value placed on proven talent who can deliver a dedicated and substantial viewership day after day.
