Lizzo has found herself at the centre of yet another controversy, this time for calling out actress Sydney Sweeney's American Eagle ad campaign featuring black jeans. The Grammy-winning singer took to social media to express her frustration, accusing the brand of failing to represent plus-size women in their marketing.
In a now-deleted post, Lizzo questioned why brands like American Eagle continue to showcase 'conventional' body types while ignoring the diversity of their customer base. "Where are the curvy girls?" she wrote, sparking a heated debate among fans and critics alike.
The Backlash Begins
While some supporters applauded Lizzo for challenging the fashion industry's narrow beauty standards, others criticised her for targeting Sweeney, who simply modelled the clothes she was hired to wear. "This isn't about Sydney," one Twitter user argued. "It's about systemic exclusion in fashion."
American Eagle has yet to respond publicly to the controversy, but this isn't the first time the brand has faced scrutiny over its sizing policies. In recent years, they've made efforts to expand their range, though critics argue more progress is needed.
A Bigger Conversation
The incident has reignited discussions about representation in advertising and whether brands have a responsibility to reflect the diversity of their consumers. As body positivity advocates weigh in, the fashion industry faces increasing pressure to move beyond token gestures towards genuine inclusivity.
Meanwhile, Sweeney has remained silent on the matter, continuing to promote the campaign as scheduled. The Euphoria star's partnership with American Eagle marks her latest venture into fashion collaborations following her successful Frankies Bikinis collection.
